Dating and video games
Examples of marketing in video games include brand integration, embedded marketing, recruitment tools, edutainment, and traditional in-game advertising.
Another video game advertising technique consists of advertising within a game itself.
Some companies and organizations expressly commission video games to promote a product or service.
These games have been referred to as "advergames" (a portmanteau of "advertising" and "gaming") a term that was coined in January 2000 by Anthony Giallourakis, and later mentioned by Wired's "Jargon Watch" column in 2001.
Such examples include the use Sobe drink in Tom Clancy’s Splinter Cell: Double Agent.
For some players, digital games are one of their primary forms of media consumption.
The earliest custom video games featuring integrated brand messages were developed in the era before substantial penetration of the World Wide Web and were distributed on floppy disk.
These games were typically of a higher quality than the modern flash games and were distributed for free, often bundled with other products from the company advertised for.
Examples include Food Force (made by the United Nations' World Food Program) and Urban Jungle, an educational traffic simulation.Examples of TTL advertising in games include "link-chases," ARGs, and viral marketing.A rare form of advertising in video games, TTL marketing in games involve the use of URL hyperlinks within the game designed to induce the player to visit a webpage which then contains BTL advertisements.Game playing is considered active media consumption, providing for unique opportunities for advertisers.While product placement in film and television is fairly common, this type of in-game advertising has only recently become common in games.